Academic and administrative departments use a variety of tools to share news and events with the college community. This page outlines some options and considerations for those seeking to communicate regularly with a Williams audience.
General Advice and Caveats
The Daily Message system and public events calendar are the preferred ways to make announcements and spread the word about upcoming events. If, however, you feel your department, office, or program needs more regular communication with a specific audience, then a Google Group, listserv or e-newsletter may be the way to go. Please be aware that building a list of subscribers and sending them timely, compelling content requires a significant investment of time and effort.
Check out this list of Williams public newsletters to see what’s available now.
College-Supported Mailing Lists
Williams offers mailing lists and discussion forums powered by Google Groups. Groups are easy to use and available at no cost to the Williams community. They are the best way to communicate with an audience about shared topical or organizational interests. Google Groups are available to departments, offices and registered student organizations (RSOs).
Online Email Marketing Tools
Online marketing services, while not supported by the college, are another option. Systems such as Mailchimp and Emma may be useful if you are trying to develop an audience over time, especially one that is mostly folks with non-Williams email addresses. When using one of these services you do run the risk of your email being marked as spam. Also, you must allow readers to unsubscribe at any time. Contact [email protected] if you are considering using one of these tools.