There are a number of ways to publicize your event, including the college calendar, Daily Messages, WSO announcements, and posters and flyers. We offer this compilation of advertising venues, along with guidelines for submitting information, to get you started.

Williams College Calendar

The college’s campus-wide public events calendar is at The calendar’s aim is to combine all campus public event listings into a single, more functional and more visually compelling calendar. We hope you find it both useful and easy to use.

Log in at to start using the calendar today! The calendar is intended to promote public events. Anyone with a Williams username and password can submit events to it. For detailed instructions on using the calendar, please see our calendar guidelines.

Daily Messages

Daily Messages are emailed on weekdays to all Williams faculty, staff, and students. You are responsible for submitting the Daily Message for your event. To submit an announcement for daily messages visit

Questions? Contact Noelle Lemoine at [email protected] or 597-4277.

Social Media

See our page on Social Media for more information.

The Williams Record

The student-run editorially independent newspaper is published on Wednesdays during the academic year. Copy deadline is Friday afternoon. For rates and submission instructions, see


WSO (Williams Students Online) is a student organization devoted to creating innovative and useful computer-based services and offering them to the Williams College community. You can post announcements to WSO by going to, scroll down for announcements.


Radio ads may be placed on the station’s events calendar webpage (usually free) or announced on air.

Local Media Calendars

Don’t forget the local newspapers and online events calendars. Most offer free options.

Posters and Flyers

Posters are an important way to promote your event to the campus and local community. The best way to start is by reviewing the Campus Postings PolicyThe Office of Information Technology provides support for designing and printing posters. Print and Mail Services can duplicate posters in black and white or in color, up to 11×17 inches, for a fee.

There are many local businesses in the Williamstown area that also print posters. Call for requirements and pricing.

Word of Mouth

Talk it up to your colleagues, students, and friends.