There are a number of ways to publicize your event, including the college calendar, Daily Messages, News Releases, WSO announcements, and posters and flyers. We offer this compilation of advertising venues, along with guidelines for submitting information, to get you started.
Williams College Calendar
The college’s campus-wide public events calendar is at https://events.williams.edu. The calendar’s aim is to combine all campus public event listings into a single, more functional and more visually compelling calendar. We hope you find it both useful and easy to use. Log in at https://events.williams.edu/ to start using the calendar today! The calendar is intended to promote public events. Anyone with a Williams username and password can submit events to it. For detailed instructions on using the calendar, please see our calendar guidelines.
Daily Messages are emailed on weekdays to all Williams faculty, staff, and students. You are responsible for submitting the Daily Message for your event.
Questions? Contact Noelle Lemoine at firstname.lastname@example.org or 597-4277.
For Faculty and Staff
If requested, the Communications Office will write and distribute promotional releases for academic department-sponsored public events held in larger venues. See Faculty Event Release Guidelines for more information.
Student organizations are expected to write and distribute their own event releases. See “Writing an Event Release” and “Submitting an Event Release” in Publicizing Student Events.
See our page on Social Media for more information.
The Williams Record
The student-run newspaper is published weekly on Wednesdays during the academic year. Copy deadline is Friday afternoon. For rates and submission instructions, see www.williamsrecord.com.
WSO (Williams Students Online) is a student organization devoted to creating innovative and useful computer-based services and offering them to the Williams College community. You can post announcements to WSO by going to http://wso.williams.edu/, scroll down for announcements.
Radio ads may be placed on the station’s events calendar webpage (usually free) or announced on air.
- WCFM 91.9 FM or 597-2197. Williams College
- WFCR 88.5 FM Five College Radio
- WAMC 90.3 FM Northeast Public Radio
- WNAW 1230 AM (North Adams)
- WUPE 100.1 FM (Pittsfield)
Local Media Calendars
Don’t forget the local newspapers and online events calendars. Most offer free options.
- iBerkshires.com (online news)
- The Berkshire Eagle (printed newspaper)
- email@example.com (online news)
Posters and Flyers
Posters are an important way to promote your event to the campus and local community. The Office of Information Technology’s Media Education Center provides support for designing and printing posters. Print and Mail Services can duplicate posters in black and white or in color, up to 11×17 inches, for a fee. Print and Mail Services can assist you with poster distribution, or you can download a list of locations suitable for poster placement.
McClelland Press (413-458-4248), Beck’s Printing (413-664-7411), and Adams Specialty Printing (413-743-9101) also print posters. Call for requirements and pricing.
Word of Mouth
Talk it up to your colleagues, students, and friends.